Because Communication is Key!
The TWO Super Powerful Secrets You MUST KNOW to
Write Compelling Copy for Twitter and Facebook
The Only Course You’ll Ever Need to Master Audience Engagement on Social Media
If you’re a business professional and you’re responsible for a Twitter or Facebook account, you’re facing a number of challenges, not the least of which is wading through all of the advice offered by so-called social media experts.
Your goal is to share quality content quickly, easily, and directly with your primary audience. That shouldn’t be so difficult. And yet for the many professionals with whom I work, it is.
Maybe you feel like Betty. Betty has been working with the government for 25 years. She’s good at what she does, but she’s not a social media expert. She has a personal Facebook account that she uses to keep up with friends and family. One day her boss asks her to start a Twitter account for their region.
She does. But she’s not sure whether she’s writing for regional employees or the general public. She’s never certain what information she’s supposed to share. The Tweets she reads contain abbreviations and #hashtags that aren’t familiar to her. Sometimes she feels like her Tweets are too stuffy, and other times she feels like they are too breezy for a government employee.
Or perhaps you’re like Chris. Chris registers for what looks like a great course for social media users. In the first webinar, he’s instructed to start a blog, write an ebook, and start researching keywords so he can capitalize on his SEO.
But Chris is an internal corporate communicator. His followers already know where to find him. And they’re not following so they can be redirected to a website. They’re looking for bite-size chunks of information they can grab on the go. He knows this course is all wrong, but he can’t seem to find one that will help him share content in a meaningful way.
Sound familiar? I know. I’ve been there. That’s why I’m here to share with you the TWO super powerful secrets I’ve discovered to Write Compelling Copy for Twitter and Facebook so that you will know without a doubt that you’re reaching your target audience.
As a writing expert, I quickly realized that Twitter and Facebook share many principles with other forms of written communication. These new social media platforms just need a translator if you will, someone to show us how the old rules work in a new venue.
When I began teaching Write Compelling Copy for Twitter and Facebook to a group of biologists for the United States Fish and Wildlife Service, I reviewed my bag of tricks and found ways to translate the old rules of writing compelling copy into easy, step-by-step exercises and simple, practical guidelines that work wonders on today’s social media platforms.
Best of all, here’s what I learned: There are TWO super powerful secrets to Write Compelling Copy for Twitter and Facebook. And I’m going to share them with you.
I know what you’re thinking. This is some sort of trick. I mean, after all, I earn my living as a teacher. Why would I share my secrets with you instead of keeping them, well, secret?
But it’s true. I really am going to tell you the TWO super powerful secrets you MUST KNOW to Write Compelling Copy for Twitter and Facebook. And here’s why. Communication is key!
That’s the principle on which I built my business, Corporate Writing Pro, but it’s not just a tagline. That’s my philosophy. I believe that this world would be a better place if we were all better communicators. So I’m going to share those secrets with you, because I want you to be a better communicator too.
Here they are – the TWO secrets to writing compelling content for Twitter and Facebook.
1) Be interesting.
2) Be conversational.
I know – really simple, right? Except, how do you know when you’ve done that? How do you measure interestingness or conversationality? Even those words even sound made-up.
Well, as it turns out there are all kinds of ways you can measure your reach on social media platforms. Those are called returns on investment, or ROI. On Twitter, you can measure ROI by the number of @mentions, replies, and comments that you create with any given Tweet. On Facebook, you should be generating likes and shares.
Are your Tweets and Facebook status updates getting the attention you deserve?
I can show you some really simple techniques that will help improve your numbers. And if you’re anything like the professionals with whom I work, that’s some good news, because being interesting and being conversational are not as easy as we might think.
The course includes:
All of this is available NOW for only $27!
I know, you don’t have time to take another course. None of us does. Time is our most precious commodity, and it’s fading fast. But let me ask you this, how much time are you spending on social media right now?
15 minutes a day?
And what’s your ROI (Return on Investment)? How many @mentions, replies, comments, likes, and shares are you generating for the time you’re spending?
Write Compelling Copy for Twitter and Facebook gives you a visual learning experience from the comfort of your home or office that you can enjoy in your own time and at your own pace with the flexibility to target one exercise at a time until you’ve mastered it, to skip the stuff you already know, and to tailor the course to your own level of expertise.
How do you NOT have the time to do it?
These videos are like having a personal coach right by your side. The screen captures give you the chance to peer over my shoulder and see how it’s done. And the transcript means that you don’t have to take notes. You can relax, sit back, and enjoy the video, knowing that you can read it at any time.
I don’t know about you, but lengthy webinars make me itch! I can’t sit still for that long, and I feel like I should be multi-tasking. I have purposely designed these videos to be quick and easy. They are short – between 2 and 10 minutes apiece – and the companion transcripts show you where you’re supposed to pause, so you can perform an exercise in your workbook or take notes while reading an article.
Write Compelling Copy for Twitter and Facebook gives you instant, on-demand access to the detailed training you need to master writing for social media. When you make your purchase, you will be immediately redirected to a download page where all the videos, the workbook, and the transcripts can be bookmarked or downloaded to your computer. (I personally like having a physical copy of the course that I can return to at any time.)
What is stopping you? When are you going to find a better opportunity to master the platforms of Twitter and Facebook for your business, to share content in a compelling fashion, to engage your readers, and to communicate with confidence? This course will allay your fears, give you the tools you need, and focus your efforts so your communication can be the key to your audience engagement!